Legend Transportation Boosts Profitability Using SkyBitz Asset Monitoring Platform

From One Truck and One Driver to Over a Thousand Trucks and Employees, Legend Transportation is Thriving

Thanks to the vision, hard work, and using smart technology to deliver excellent customer service and higher profitability, Legend Transportation has successfully grown its business in just twelve months after initial implementation. The family-owned trucking company based out of Phoenix, Arizona, contributes its success to a long-term investment strategy focused on its people, customers, and the use of technology that creates a transparent environment for both.

Challenge: Improve Customer Service Without Sacrificing Margins

Legend Transportation owner, Sunny Samara, began driving trucks at age 21 and always aspired to build a successful transportation business of his own. Today, his trucking company provides over-the-road transport throughout the “Eleven Western” and Texas states. 

They also operate a dedicated fleet in Southern California, Arizona, and Washington. Starting with just one truck, the company soon purchased additional trucks and trailers to meet the growing demand of its customers. 

Samara’s experience in the industry gave him a deep understanding of the driver’s perspective. Legend Transportation believes drivers are the backbone of the business and wanted to equip them with easy-to-use tools that make their jobs easier. 

At the same time, Legend wanted to extend that same level of service and support to its customers. However, to improve operations and provide increased visibility, the company needed the right technology in place. 

Legend partnered with leading commercial telematics company SkyBitz to evaluate their business needs and deliver the right solution. Implementing technology that could scale with the company and provide real-time asset monitoring was a top priority. 

Insight, the SkyBitz trailer and asset monitoring platform, enables true visibility into both tractors and trailers by integrating the SkyBitz asset monitoring solution into Legend’s transportation management system (TMS), McLeod Software. 

Legend gained immediate value from the SkyBitz platform by building trust, improving visibility, and servicing customers at the high level they expect. As a customer-focused organization, Legend Transportation recognizes telematics technology as an essential tool for delivering quality support.

Solution: SkyBitz Asset Monitoring Platform

SkyBitz has an open API that allows them to integrate into any custom or proprietary TMS system, providing robust yet standardized reports, visual dashboards, trends analytics, and custom XML feeds. In addition, they are a Certified Integration Partner for McLeod, which enables them to integrate their asset monitoring platform, InSight, directly with Legend Transportation’s existing TMS software, allowing their operations team to connect the dots between their assets, product shipments, and their customers. This automated digital process provides a more accurate revenue stream, giving the users deeper visibility across its sales, dispatch, compliance, and billing divisions.

With SkyBitz Asset Monitoring, Legend Transportation can search, locate, and redeploy trailers that have been sitting idle. They’re now able to manage trailers more efficiently using the Yard Check feature. They can perform a virtual inventory of what trailers are sitting in the yard, for how long, and then reassign them to increase the number of loads per month carried by each trailer. This helps maximize margins and reduce the need to purchase additional trailers, which directly contributes to lowering capital expenses.

Also, Legend provides customers with access to their portal, allowing them to log in and enter a shipment number and track their shipment in real-time from anywhere in the world.

Impact: Legend Grew By 30% Over 12 Months

Implementing SkyBitz Asset Monitoring software has allowed Legend to focus on growth rather than error, and it certainly paid off. Asset Monitoring provides real-time visibility into the status of their tractors and trailers, in real-time. Legends Transportation has seen tremendous improvements in operational efficiencies, and now customers can track their deliveries directly from the Legend Transportation website. They type in their customer number and get real-time tracking of their load.

This transparency into their organization has effectively set Legend Transportation apart from its competitors. While you might expect this level of visibility from a larger company, providing these additional features for their customers from the beginning, and empowering their operations team has enabled Legend to build great relationships and realize rapid growth in just 12 months.